Struggling to generate more leads for your solopreneur business? You’re not alone. One recent survey of home-based entrepreneurs found that attracting new customers was the second biggest challenge they had to deal with (after managing their time). Generating new leads is, of course, essential for making your business grow. So, how can you get more leads?
Five Steps That Can Dramatically Boost Leads
The power to generate more leads is in your hands. Some of the tactics involve actively going out there and engaging with the world, others are more passive. If you’re shy, it can be tempting to avoid activities like networking and instead stick to sending emails. That can work, but to really get a consistent stream of leads coming in, you need to diversify.
The power of social media: Social media is an essential tool for work-from-home business owners. This survey from sales and marketing experts HubSpot found that social media is the most successful marketing tool when it came to lead generation for all kinds of businesses. What’s more, it was especially good at generating leads for small companies.
Your business needs a strong presence on social media, especially Twitter, Facebook and (if you’re a B2B business) LinkedIn. Come up with a unique tone of voice, interesting campaigns and engage with potential customers.
Also, use social media to link to new content on your website, promos or special deals.
Email marketing is the cornerstone: If your work-from-home business isn’t using email marketing, it should be.
Emails are easy to produce and get your brand in your customer’s email inbox. Add anyone who signs up to your services to your email list (remember to ask their permission though). We’d recommend producing a monthly newsletter, with the occasional campaign for specific promotions.
There’s a whole art to writing emails that make readers turn into customers. But, if there’s one thing your email must do, it’s include a call-to-action! This is normally a button in the email asking the recipient to do something once they’ve read your message (e.g. ‘book a session with me today’).
Get out there and network: Whether hate the idea of small talk or are a social butterfly, business networking is an essential way of creating leads. Start by reading this great B2B networking guide. However, don’t just think of networking in terms of business events—it can also include tapping into your own personal network.
Networking includes being active on forums related to your area of expertise. Join LinkedIn groups for professionals in your sector or city and start contributing. Once people know about you, they’re much more likely to get in touch or recommend you to someone else.
Use a CRM to store leads: A customer relationship manager (CRM), is a tool which stores all your contacts with existing and prospective clients. Once you start picking up more business, trying to manage all those contacts and their details in your email inbox is inefficient and likely to result in you missing important details.
Your CRM can be as simple as a spreadsheet where you store all customer details, and write any comments on your relationship with them and the work they’ve commissioned. But, most businesses today opt for a more sophisticated web-based tool (many are free), which integrates with your website, email service and other tools to store all that information more consistently.
The CRM won’t generate leads on its own, but it will make sure you don’t lose info on existing leads – and it also makes you a lot more organized.
Website basics: Your website does not need to be a work of art to bring in new business. That might help if you’re selling yourself as a web-designer, but for most companies, you just need the essentials in place. Your website should:
- Be mobile friendly
- Include photos and attractive imagery
- Have connections with all your social media accounts
- Offer easy payment options
- Display all your contact details
- Provide forms where people can contact you and book your services
- Use text which answers all your customers’ questions
- Have calls-to-action
Generate Leads Like A Boss!
Once you’ve optimized your lead generation process, you’ll see a real boost in the amount of business coming in. Now all you have to do is work out how to fit all that work in!