5 trends for entrepreneurs in 2018

All too often, small business owners are so focused on the present that they fail to see big changes which could have a huge impact on their business. Being aware of what’s around the corner can help you adapt your business model and strategy for the coming evolutions.
Here are five entrepreneur trends which will likely affect your small business in 2018.

1. Massive growth in freelancing and self-employment

According to this Nasdaq article,

43% of the US workforce will be freelance or self-employed by 2020 – compared to 34% in 2017.

That’s a big leap, and so we can expect 2018 to be a major year for people starting their own businesses.

2. Growth in remote teams

As a corollary of the expansion in freelancing, we can also expect a huge growth in remote teams working for established companies. As an entrepreneur, you may well employ a number of full time staff in-house, yet the expansion in freelancers means you can also build remote teams of less permanent employees anywhere in the world, supported by cloud apps and email.

Read our review of Asana, one of the new generation of online task management tools for remote teams

3. Ever more workspace options

We’ve written before about the places freelancers can run their businesses outside of the home. However, in 2018, we expect the range and diversity of workspaces specifically designed for the needs of entrepreneurs to keep on growing. You can expect to find more offices with better deals as the market adapts to growth in demand from solopreneurs and start-ups for low cost and social workspaces.

4. LinkedIn up, Twitter down

It’s no secret that Twitter has struggled to monetize the platform for a long time, and we can expect the number of new users to continue its long term decline. On the other hand, after a massive injection of cash following Microsoft’s buyout, we can expect LinkedIn to keep on growing and become an ever more powerful platform for entrepreneurs and freelancers to find jobs.

5. Regulation of the freelance economy

From Uber to Upwork, we expect 2018 to be the year that regulators begin to play catch up with the gig economy. While for many freelancers, the opportunity to find work online is hugely beneficial, offering a tonne of flexibility and great work, it needs to be acknowledged that it does open some freelancers up to exploitation, poor working conditions and instability. So, we expect more regulations to emerge around the sector next year.

Reckon we’ve missed a major 2018 trend for small businesses? Leave your comments in the section below!

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Len is a tech and business writer who covers small business and startup advice and has appeared in many print and digital publications. He lives in London, UK, where he's also a sub editor on a national newspaper. He loves to travel and has lived in France, Spain, Senegal and Rwanda.

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Mindfully Upset

No, the title of this article is not a mistake. It is possible to feel upset – or a range of other emotions – and yet remain mindful, just the same. The working world can sometimes leave us feeling unhappy, defensive, blue, or otherwise in low spirits. We don’t have to automatically discount those emotions, nor do we have to pretend that we don’t feel the way we do.


It is said that our true potential is best demonstrated by what we do when we are required to handle difficult situations or people. When feeling upset, we might do any number of perfectly understandable things. We may lash out…choose to give up…or react with anger.

There is an alternative. It’s possible to be mindful while dealing with unwanted emotions. Here are the steps involved:

1. We can start by acknowledging that we feel bad. We have a tendency not to want to feel unpleasant emotions. We are taught that “big boys and girls don’t cry”, or that we should just “suck it up, buttercup”. While we do have to sometimes carry on in the face of whatever is going on, there’s nothing wrong with recognizing that we are feeling something we don’t want to feel.

2. Next, name that feeling. Is it sadness, confusion, disappointment, frustration…? This might be harder to do than it seems. After years of pushing our emotions aside, as we are taught to do, we may have become somewhat disengaged with them. Take a minute or two to wait this out. Sit with the slight discomfort of actually FEELING something, in order to name it.

3. Once we name it, we can be mindful about our emotion. We can silently repeat a mantra of “I am feeling (blank).” This mantra isn’t a judgment. It’s just a statement of fact. It’s a deliberate way to accept the emotion, without reacting in a rash way, or compounding negative feelings with self-blame.

4. After naming the emotion, we can check in with the body, to see where we can physically sense it, and exactly what it feels like. Does this feeling create a heaviness, a burning sensation, a tension, or something else? We can listen to the interior monologue of what the emotion is telling us.

5. As time permits, we can spend a little while sitting in silence, and waiting to hear what the emotion has to say. This can often yield a surprising bit of information. A quietly mindful approach to emotions and feelings can provide us with a successful tool to receive whatever message needs to be transmitted.
It may also be that, given a few moments for mindful reflection, we can recognize the baseline reasons why we have this feeling. It may be other than what we have initially thought was the cause.

6. Once we’ve finished being mindful of the emotion, we can take several deep breaths. When possible, we can journal anything that arises from this mindfulness exercise.
These steps don’t need to take too long to fit into your workday, and can be immensely helpful in terms of self- awareness, regulating your reactions, and staying present. All of these skills can make us better co-workers, managers, or leaders.

Don’t Be A Freelancer

Here’s my list of the top three most disposable things in an office.

1) Last week’s leftovers in the fridge
2) Loose staples
3) Freelancers


It doesn’t matter if you’re a writer, designer, or programmer. You’re there because you’re cheaper than a full time employee. You’re also easily replaceable by some other freelancer.

The upshot of it is, because you are completely dispensable, it’s easy to get bullied into accepting less than you think you’re worth.

Now, let’s flip it around, because here is my list of three most indispensable things in a business.

1) Today’s lunch
2) Great team
3) Trusted partners/vendors

That’s right. When businesses find the right partners and vendors, it allows them to focus on growing their business, while the vendors and partners play a critical supporting role.

So here comes the million dollar question. What’s the difference between a freelancer and a trusted partner?

What Are You?

A few weeks ago I ran a completely unscientific survey asking people in my Freelance Writers Facebook group if they considered themselves freelancers or B2B service providers. For those who responded, there were follow-up questions about rates and income.

By and large, this is a group that creates marketing content for business clients. They aren’t writing magazine articles for Atlantic Monthly, or proofreading academic papers for individuals.

I expected that people who viewed themselves as B2B service providers would have higher hourly rates and incomes than freelancers. What I didn’t expect was the of the 23 people who responded, only 2 (plus me) viewed themselves as service providers. 92% of my respondents viewed themselves as freelancers.

Clearly, there wasn’t enough data to compare income levels between the two groups, but it was telling that so many freelancers never really stopped to consider the job they do within the business ecosystem.

Simply put, they are a business, even if they are a one-man show. Their clients are businesses. They provide a writing service. By definition, they are business-to-business service providers. But they’ve told themselves they are freelancers.

Becoming a B2B Service Provider

So how do you break out of the freelancer mold, and become the valued service provider your clients can’t live without? Here are a few steps to get you started.

Change Your Mindset – The biggest thing holding you back is probably the idea that you are a freelancer. Until you understand and internalize that you are providing valuable services to your customers, your customers won’t understand it either.

Change Your View of the Project – Stop looking at freelance projects as standalone pieces. Find out where the project stands in your client’s scope of work, and see how you can expand into larger areas of the project. This might mean contributing something outside the scope of your engagement, but if you do it, you’ll find your client starts to look at you differently. And you could find yourself brought into other areas of the project.

Market Yourself Like a Company – This doesn’t mean go beyond your budget, but it does mean stop using generic URLs like www.wordpress.com/I-write-for-you, and start promoting yourself as a business. Invest in a URL, website, and logo. Write quality blogs, and create infographics or brochures (or go to Fiver and hire someone to do it for you) for your marketing efforts.