5 ways to get more leads for your work-from-home business 0 1040

One of the most common problems that work-from-home businesses face comes down to generating leads. A recent survey of home-based entrepreneurs found that attracting new clients or customers was the second biggest challenge they faced (after managing their time).

Generating enough leads is, of course, essential for paying your bills and having enough capital to invest in your business’s growth. So, what can you do to boost the numbers of leads you generate?

Five simple steps to generate more leads

There are countless ways your business can generate more leads – some involve actively going out there and engaging with the world, others are more passive. Ideally, you should be putting in place a mix of lead generation activities. If you’re shy, it might be tempting to avoid activities like networking and instead stick to social media. That can work, but to really get a consistent number of leads coming in, it’s important to diversify.

  1. Networking

Whether you’re a social butterfly or hate the idea of small talk, business networking is an essential tool for creating leads. There’s a great guide on B2B networking here. However, don’t just think of networking in terms of business events—it can also include tapping into your own personal network – both ‘in the real world’ and online.

Networking also includes being active on forums related to your area of expertise. Join LinkedIn groups which relate to your sector in your city and start contributing. Once people know about you, they’re much more likely to get in touch or recommend you to someone else.

  1. Use social media

Social media is an invaluable tool for work-from-home business owners. This survey from sales and marketing experts HubSpot revealed that social media is the most successful marketing tool when it came to lead generation for businesses. What’s more, it was especially good at generating leads for small businesses.

Your company needs a strong presence on social media, especially Twitter, Facebook and (if you’re a B2B business) LinkedIn. Come up with a strong tone of voice, interesting campaigns and engage with potential customers.

Also, use social media to link back to new content on your website, special deals and sales or promotions.

  1. Email marketing is also a must

If your work-from-home business isn’t using email marketing yet, it should be.

Emails are easy to produce and get your company in your customer’s email inbox. Add anyone who signs up to your services to your email list (remember to ask their permission though – here’s a guide on what you can and can’t do). We’d recommend producing one weekly or monthly newsletter, with the occasional campaign email for specific promotions.

There’s a whole art to the practice of writing emails that make recipients more likely to turn into customers. But, if there’s one thing your email must do, it’s include a call-to-action! This is usually just a button in the email asking the recipient to do something once they’ve read your message (e.g. ‘book a session with me today’).

  1. Use some kind of CRM to store leads

A CRM, or customer relationship manager, is a tool which stores all your contacts with existing and prospective customers. Once you start picking up more and more clients, trying to manage all those contacts and their details in your email inbox is a pretty inefficient and likely to result in you missing out important information.

Your CRM can be as simple as a spreadsheet where you store all customer details, and write any comments on your relationship with them and the work they’ve commissioned from you. But, most businesses today opt for a more sophisticated web-based tool (many are free), which integrates with your website, email service and other tools to store all that information more coherently.

The CRM won’t generate leads on its own, but it will make sure you don’t lose any data on existing leads and makes you a lot more organized.

  1. Get your website basics right

Your website does not need to be a work of digital art to bring in leads. That might help if you’re selling yourself as a web-designer, but for most companies, you just need the correct basics in place. At a minimum, your website needs to:

  • Include photos and attractive imagery
  • Be mobile friendly
  • Have connections with all your social media accounts
  • Display all your contact details
  • Offer easy payment options
  • Provide forms where people can contact you and book your services
  • Use text which answers all your customers’ questions
  • Have calls-to-action

Generate leads like a boss!

Once you’ve optimized your lead generation process, you’ll see a real jump in the amount of business coming in, meaning the only stress you’ll have is how to fit all that work in!

Book Like a Boss helps businesses like yours close the last mile in generating leads with our simple calendar and appointment booking tool. Learn more here.

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Increase Business Revenue by Booking Like A Boss 0 1033

Earning more revenue has never been easier.

If you’re looking to turn your time and services into a profit, look no further than Book Like A Boss. Within 10 minutes you can create a booking page for clients and start making money sooner.

What is Book Like A Boss?

Book Like A Boss is more than just a standard scheduling app. It provides professionals looking to earn more income with a full web page and scheduling platform, one that’s optimized for booking and sales. Your all-in-one page comes with a customizable dashboard where you can easily manage your business and focus on selling your services.

No more jumping from app to app to run your business. Scheduling, payments, CRM, social media management and more can all be accessed from one centralized location. Save time and money by creating your business booking page with Book Like A Boss.

Who is Book Like A Boss for?

Any service-based professional that wants earn more revenue faster can benefit from Book Like A Boss. It is designed to help business owners who want to:

  • Quickly get started selling their services on a small budget.
  • Simplify their workflow.
  • Make scheduling easy and effortless for their clients and for themselves.
  • Create an online platform to communicate with clients, but don’t want to spend a fortune or waste precious time building a website.
  • Increase their income.

Have you found yourself wanting any of these? Then Book Like A Boss is for you.

How does it work?

In just a few simple steps you can create a full-functioning scheduling platform that meets all your needs. Start by picking your page name, listing your services and setting up your schedule. Sync your calendar with a Google, iCloud, Outlook or Office 365 calendar so you never have to worry about double bookings. Add payment options directly on your page and you’re done! Just like that and you’ve got a page to start sharing.

Customize your page as you want it, with your own header and footers, testimonials, videos and more. Enjoy other features such as confirmation/reminder emails, a custom form builder and the ability to embed your calendar onto other sites. Book Like A Boss doesn’t take any percentage of your sales and will forever allow for unlimited bookings. Your business shouldn’t be limited by its platform, but should be open to greater growth and profit.

By automating your appointment scheduling, under a beautiful and mobile-responsive platform, you open the doors for that growth. Book Like A Boss makes booking and payment easier for customers, making it easier for you to earn more revenue faster.

Build a Better Business with Book Like A Boss

Appointment scheduling and business management shouldn’t be complicated, and now it doesn’t have to be. When you automate your appointment booking, you automate the revenue generation for your business.

So what are you waiting for? Start earning more revenue sooner with Book Like A Boss.

Get started today for free and see for yourself how Book Like A Boss can earn you greater profits and give you greater ease in running your business.

7 Ways to transform your schedule into a sales tool 0 1033

If you think of your schedule as a one-dimensional organizational tool, you’re missing out. That schedule that you’re keeping is a secret sales tool waiting to work for you. We’re talking big-time revenue potential, if you use it correctly.

It doesn’t matter how large your company is, how much revenue you’re bringing in, or how long you’ve been around, if you have a business – your schedule can (and should) be boosting your bottom line.

How can you transform your schedule into a sales tool?

  • Digitize and publicize your calendar. If you want your schedule to start making you money, you have to make your calendar accessible to potential clients. Leverage an online booking platform where customers can view openings for appointments, demos, classes, events, etc.

  • Link your calendar to marketing materials with a “Call to Action” button. Make it easy for customers and prospects to find your calendar via CTA buttons on your website, in email campaigns, or other digital marketing materials. These buttons should be the center of attention of your content, and labeled clearly with phrases like “Book Now” or “Schedule an Appointment.”

  • Put the power in your customers’ hands. Allowing your customers to reserve their own time slot on your calendar can make a powerful impression and win you major customer service brownie points. Online booking is a slick feature that is affordable and easy to manage, and shows a high level of professionalism. In addition, opening your calendar to your audience conveys the message that you are prioritizing their time by putting the power of scheduling in their hands, and skipping the painful phone tag or email inquiry process.

  • Capture contact information. When your client reserves a slot on your calendar, it is essential you capture contact information. At a minimum, this should be an email address. If it’s appropriate, snag a phone number and a mailing address here too. Obtaining this contact information opens up a world of opportunities to continually market to a warm customer base – people who have already come in contact with your brand.

  • Reduce cancellations and no-shows. Businesses can bleed money if their customers continually neglect appointments. There are a few ways to address the problem. First, you can take payment or a deposit online at the time of booking, if applicable to your business. Second, you can send friendly email or text reminders in the days and even hours leading up to your appointment. In these reminders, offer the opportunity to reschedule if necessary. People are forgetful. A simple email can be the difference between a lost sale and a closed deal.

  • Offer bonuses and promotions. If someone reserves time on your calendar, you’ve already made an impression. Now the goal is to keep them coming back. Track customer patterns and send targeted offers that remind them to return or try something new. For instance, if you own a spa and a customer routinely books massages, send them a special offer for booking a manicure/pedicure combo. If you use your calendar to schedule demos of a product, send a follow-up email to customers who completed the demo but did not follow through with a purchase. A little extra prompting may be all a person needs to make a purchase or increase their spending.

  • Alert and educate. Use the contact information you’ve gathered to alert your customers when new opportunities are available. Educate them about upcoming changes, or send newsletters with valuable information that does not push a sale. Consistent communication paired with valuable and relevant information will help you build a loyal client base of people who will continually look for more opportunities to connect with your business.

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