Cold emailing is one of the most popular marketing techniques. Not only does it improve your reach, but it also promotes your brand efficiently.
As popular as it is a marketing tactic, it’s also arguably the most difficult to pull off.
If done correctly, you can expect your average open rates to play within 15.22% to 28.46%. And that’s a big if!
Also, once people open your email, getting them to click on your CTA is another story.
And that’s the thing about cold emails:
There are so many variables to consider to achieve your desired results!
This reason is why people don’t send out cold emails despite knowing how powerful it is.
If you’re one of these people, then you may want to reconsider after reading this post
You will learn how to develop a cold email strategy optimized for conversion.
Let’s dive in, shall we?
Write in a conversational tone
Talking in a conversational tone makes it easier for readers to understand your message. It also makes you approachable as you use everyday words.
In other words:
Simplify your sentences and don’t sound too technical.
But, you shouldn’t be too informal. Sound professional and with confidence. Also check your spelling, grammar, and punctuation marks as minor errors can turn away leads.
Get straight to the point.
Don’t go around circles and talk about anything unnecessary. Focus on your clients, not on your offer. You want to bring value to others and not just simply promote your brand.
This makes your brand valuable as it becomes a resource for potential clients. Don’t make blocks of texts. Each paragraph should only have two to three sentences. No one wants to read long and boring emails.
Be specific and include a clear call-to-action. Carefully choose the information you want to share in your email. You shouldn’t give everything out to remain elusive and interesting. You want recipients to come back for more.
Become an authority
Credibility is necessary for recipients to respond to emails. The more credible you are, the higher the response rate.
Do this by sending emails using your business domain. Don’t send cold emails from Gmail, Yahoo!, AOL, or other generic email services.
Your full name should be in your email address. Your photo and contact details should also be in the email signature for people to easily trust you. People want to do business with real and capable people.
Finish with a question
Close your email with a question. This prompts recipients to respond and continue from the dialogue. It gives them a reason to reply, thus enabling you to proceed to the next step of the sales process.
But, don’t go overboard with this such as asking if they want to have a meeting. That’s just too obvious. Instead, ask questions that spark their curiosity.
It doesn’t mean that you can disregard recipients if they didn’t respond. In fact, a report states that 85% of leads were generated after a follow-up email was sent. Send a series of follow up messages to recipients who didn’t respond right away.
You can even send an email or two every three to seven days if they still don’t reply. But, don’t be too intrusive as this will annoy them. Have variation in your emails and spice things up so recipients will have something new to read on.
This is vital to having an effective cold email outreach. Don’t force them anything. Keep calm with your follow up emails and don’t give them an impression that they need to reply to anything. This comes naturally to them. Patience is key to a successful cold email campaign.
Consistency is vital to your success. Outreach daily to stay active on your recipients’ emails. You don’t want to dry up your pipeline. Never miss a day in sending emails. I possible, send two emails daily to each person.
But, it’s not recommended to do this often as this can annoy them. Analyze the situation and gauge the willingness of the recipient to avail your offerings. If you think they need more persuasion, but will eventually avail, then send more emails.
But if not, then don’t bother sending another email on the same day. You can do this better by knowing your recipients’ profession, location, and lifestyle. This is where market research comes into play.
Cold email outreach campaigns are effective only if done right. They require great attention to detail and need implementation on a consistent basis. Also, your message should be concise and interesting enough for them to open it.
People want something beneficial too, so you want to bring value to recipients. Inject a bit of personality into your templates as well to spice things up.
We know what happens to boring emails. They’re left unopened, or worse, sent to trash. You don’t want that to happen, right?
By simply following the tips mentioned, we assure you’ll have better chances of acing your cold email outreach. Just remember to be consistent and determined. When you do, then you’re off to success!