Find out the effective lead generation ideas for your online business through content so you can acquire more potential clients and increase your sales.
Pulling effective lead generation ideas out of thin air is next to impossible.
Usually, you go out of your way by reaching out to your target audience and promote your products and services. However, this method brings mixed results. Regardless of how much time you devote to your outreach campaign, there is no guarantee that you will yield leads or clients for your business.
Therefore, if outbound marketing isn’t working, then you need to revamp your strategy. In fact, instead of going to people and peddling your business to them, you may want to invert the process – make your customers come to you and ask for your services!
Content marketing is a tactic that lets you attract people to your website and mobilize them to ask more about your services, if not hire you from the get-go! Since your target audience comes to you instead of you coming to them, content marketing is a perfect foundation to help build a passive and sustainable lead generation strategy.
In this post, below are effective lead generation ideas for your online business through content so you can acquire more potential clients and increase your sales.
5 lead generation ideas to generate more customers via content marketing
Optimize content for transactional intent keywords
Despite what you may have read, content marketing and SEO go hand in hand. When implemented together, both tactics will help you generate more traffic to your online business. The key now is finding the right keyword to optimize for your site pages.
When researching for keywords, you can’t rely on monthly search volumes and keyword difficulty alone to make your choices. You also need to consider the intent of the keywords that you want to optimize for.
There are different types of keyword intents, but you need to prioritize transactional intent keywords for the appropriate pages on your site. This keyword intent requires the visitors to perform an action based on the content of the page.
For example, if the goal of the landing page is to generate more inquiries about your coaching services, then you need to optimize for a keyword like “hire coaching services” or something similar. It’s even better if you can be more specific with the type of coaching service you’re offering and which areas you provide it to.
Once you’ve chosen your keyword, you need to optimize your content by following the best on-page SEO practices. The goal of an optimized page for your keyword is to present your information in the best way possible for your visitors.
By optimizing a laser-focused target keyword with a transactional intent, you can rank higher on search results, thus driving more visitors to your page and generate more inquiries!
Make calls to action clear and visible
Once you have a page that you want to use as bait for your leads and customers, you need to make sure that visitors can clearly see your call to action. A guideline you should follow is the inverted pyramid structure. Used by journalists and email marketers, the structure puts focus on your offer and lets you develop content to answer the important questions in the shortest and most succinct way possible.
Aside from using the structure, you need to use better calls to action on your page. A link to the order page may not be enough to catch the attention of your visitors. For this purpose, you may need something bigger to make visitors notice. For example, the embed code for your BLAB form is a great way to get people to schedule a call with you without having to click to get to another page. Another way to draw the attention of readers is to use a pop-up form that will show on their screen. Adding animation to the forms will make it impossible for readers to miss them out.
Lastly, you need to mention just one call to action on the page. You can mention the same CTA multiple times within the page as long as it’s the same offer. You don’t want to confuse people by offering different CTAs because it dilutes the message of the content, thus confusing your readers and lowering the conversion rate.
Offer content upgrades
People are attracted to value-based content. There’s no doubt that your audience will read a page jam-packed with unique information about the topic instead of a page with thin content that simply repeats information from other sites.
At the same time, you may need that extra nudge if you want to turn readers into subscribers. Through email marketing, you can create a drip campaign to help you slowly convince subscribers to become customers and clients. Therefore, you need to go above and beyond with your content to impress readers and hopefully get them to sign up for your email list.
A great way to grow your email list is to offer content upgrades on your site, considered to be effective lead generation tactics. The upgrade may come in many forms. The simplest way is by offering a PDF format of your content to visitors so they can read it even when offline. You can also provide e-books, white papers, and other forms of content that will help encourage people to sign up for your email list.
The idea here is to incentivize subscribers upon joining your email list. Your content may contain the right information to keep readers engaged, but may not be enough to convert people into becoming subscribers. The purpose of the content upgrade, therefore, is to give them something in return to get them to sign up to your list.
Write guest posts
If your site isn’t attracting enough visitors despite the awesome content you’re churning out, then you have a problem. You can’t generate leads to convert into clients if you don’t have enough site visitors.
There are lots of reasons that explain why your site’s traffic isn’t quite up to par. However, your goal is to find a solution to generate more traffic. One way of doing so is by writing guest posts on different websites.
Think of guest posting as a speaking opportunity. If somebody asks you to become a speaker in one of your colleague’s events, you get to tap his or her audience and hopefully turn them into your clients as well. In essence, guest posting works the same way. By writing for sites relevant to your niche, you may attract the site’s existing readers and funnel them to your site.
The success of your guest posting strategy hinges on the types of sites you will be choosing. You need to find high-authority sites with lots of social followers and subscribers. To do this, you must find the different factors that determine a site’s quality. Once you do, you need to pitch them ideas for the post and get them to approve before you start writing them.
Your expertise and knowledge about the subject will determine your ability to make a sale. If you’re good at your job, then expect people to flock your site for your services. However, for this to happen, they need to know that you truly are as good as you say you are.
Holding webinars will help solidify your place in your industry. Coming up with compelling topics that help onboard people on how to use your products and services is one of the many lead generation ideas you should try for your business. Granted, you may need technical know-how on conducting a successful webinar. However, once you get the ball rolling, you can extend your reach to your audience and convert them into customers much easier.
Lead generation ideas to get your online business on the right track
You business needs lead to turn into clients to survive. Without them, your business will fail, to put it bluntly.
There are many lead generation ideas to choose from for your business. The ones listed above take advantage of content marketing as their foundation. By attracting people to your site instead of you calling or emailing them with little success may be just the lead generation strategy you need. If you following the tips above closely, you can generate a steady stream of leads with the least effort!