Quora for Business: How to Increase Your Brand Value Using this Q&A

Brand value is vital to your success as this is where your business’ profitability depends. It’s not only about maintaining a good reputation. It’s also about effectively conveying your message to your audience.

One good way of doing this is by using Quora.

Quora is a great place to establish your brand since you can provide meaningful answers to questions related to your expertise. It’s also one of the many platforms where you can promote your blog posts. You can include a link to them if you wrote an article that answers a Quora question.

However, these are just one of the many benefits you can get from it. And making the most out of the platform requires more than just knowing its benefits. You need to know how to use it effectively to increase your brand value. Here’s how:

Setup your profile

Quora has zero tolerance for spam and self-promotion. However, that doesn’t mean you can’t do anything to set up your presence. Quora gives you massive exposure as it shows your bio on all your answers on the forum.

You can even make multiple bios for answers on different topics or add a link to the bio. It’s an excellent way of branding, thus it needs to be attractive yet professional.

Quora bio

Make it short and concise as Quora has a 50-character limit on bios. This includes your name and description. Mention your brand name at the beginning to make it easier to remember.

Also, add a well-written About Me and fill up the interests, expertise, and education boxes in the profile section.

Finally, don’t forget to link your Quora profile to your other social media accounts!

Stay active

Staying active is vital to improving your brand value. Go through different questions and answers and follow people participating in forums. Be sure to give smart, accurate, and eloquent answers.

For every answer you provide, people who are following the question will receive a notification from their profile. This way, you get to reach out to people interested in knowing the answer to the question!

But be careful enough to not appear as annoying. Your presence should be a source of wisdom. And you can do that by becoming a guide to others by giving the best possible answers.

Aside from that, you can also upvote answers of other users, follow them, and engage with them. Quora is also a great place to meet up and connect with like-minded people who share your passion and expertise. Use the platform to forge relationships with influencers that you can leverage down the line.

Analyze your competitors

Quora is constantly flooded with new information from different sources. This makes it a great tool for performing competitor analysis. Follow a topic to keep updated with the latest discussions on certain topics.

This gives you a bird’s eye view on how your competitors attract their audience. Search your competitor’s name in Quora by browsing through the discussions. Use this to your advantage presenting more detailed and accurate answers than theirs if possible.

Share to other social networks

Quora has an auto-share feature which lets you automatically share your answers to Facebook, Twitter, Tumblr, LinkedIn, and WordPress.com. Simply connect your social media profiles to Quora through Settings.

Questions on quora

Every time you answer a question, make sure to share it on your social networks. This lets you showcase your expertise beyond Quora. You can build up your reputation on social media.

Analyze stats

Quora isn’t all about brainlessly exposing your brand by simply answering questions. Just like any process, you need to be smart in doing it. Analyze your content and see if it does you good. Quora has a free analytics feature that analyzes your answers.

Quora stats

It also finds the most popular topics to give you an idea on which niche to focus on. Use Quora Analytics in reviewing your most shared, clicked, and upvoted content from different time frames. You can choose from analysis from the last week, month, last three months, or all-time.

Conclusion

Today’s top brands are using Quora to promote themselves. In fact, a Huffington Post report states that 84% of the top 100 brands have a minimum of one forum entirely dedicated to them. Indeed, it’s now difficult to find a brand that isn’t in Quora.

This makes perfect sense as it’s a great promotion tool. However, you need to consider a few things to make the most out of the platform. Complete your account and make it look and sound professional.

Carefully choose the topics you’ll dive into and engage with your target audience.

Also, add in a bit of consistency and passion and you’ll surely come a long way. When you do, then your brand will surely be off to greater heights.

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Christopher is a freelance writer who specializes in digital marketing. He runs a small content agency that produces top-notch content for brands and small businesses. When he's not writing, he spends quality time with his family, listens to heavy metal, marks out for pro wrestling, and cheers for the Orlando Magic. Feel free to reach out to him at chris@gosmrk.com

5 reasons your service business must offer online booking

By taking your business’s scheduling online, you open your business up to a new world of potential work. So many businesses continue to do their booking process via the phone or in person. Unfortunately this just doesn’t fit with the realities of what customers want today.


Americans now spend 23 hours per week communicating on the internet using social media, emailing, texting, and other forms of online communication. With the movement towards doing business on online platforms rapidly increasing, it’s time to think about moving your company’s scheduling to the digital realm. Not only can online scheduling save time and money, it can completely change the way you run your business too.

Let’s look at 5 reasons you should move towards online scheduling and see how it can transform your business.

1. Save yourself time

Moving your scheduling online means way less hours spent on the phone or in person booking appointments. It may not be realistic for some businesses to move their scheduling online 100 percent, because in many industries clients still want to call or book appointments in person. But, the amount of time you can save by providing online booking is huge.

2. Earn more money

Online booking is a great way to help your business create more revenue. There are several ways you can use online booking to your advantage, such as allowing customers to pay for their appointment via credit card or PayPal when they book you. This not only gives you instant revenue, but allows you to hold the customer accountable for late fees, rescheduling fees or cancellation fees. You can also give your customers the option to purchase gift cards or special promotion packages if you let them book online – opening up additional revenue streams that just wouldn’t be possible before. This way your customers feel like they are in control of the scheduling process and are more willing to spend money on their appointments.

3. More contented customers

If there’s one thing that all customers want, it’s convenience. Not only do today’s customers want convenience, they want it on their own terms. With online scheduling, you give your customers the convenience to book an appointment whenever and wherever they want. They no longer only have the option to book an appointment during business hours, or whenever the phone line is free. With online scheduling you essentially eliminate phone tag between you and your customers and, giving them the freedom they crave. With more freedom and control over how they book their appointments, your customers are going to be happier overall with their experience right from the very beginning.

4. Reduce the number of no-shows

Businesses that implement online scheduling can see up to 50 percent fewer no-shows on their calendar. No-shows cost companies billions of dollars every year. Online scheduling reduces your number of no-shows by helping you enforce a no-show policy. Charging fees or only allowing a partial refund for no-shows will give your customers an incentive to stick to their appointment time, saving you valuable resources.

5. Integrate with your schedule

Scheduling becomes ever more confusing when you’re using multiple different tools like your email, the calendar on your phone, and your website. With online scheduling, you can easily integrate the software into other tools that you use on a daily basis such as Google, Outlook, Office 365 and even iCloud. This way there is no overlap between business and personal use when it comes to your online calendars. Online scheduling tools let you see appointments as they are booked in real time, and get notifications when an appointment is coming up or cancelled.

By moving your business’s scheduling online, you can save your business time, money and valuable resources, leading to happier customers and more revenue. Online booking tools like Book Like A Boss allow you to keep all of your calendars and appointments organized in one space. If you’re a company with a need to make appointments, online scheduling is the perfect way to boost your business.

Should your small business worry about SEO?

If you’ve got a website and are running a small business online, chances are you know at least a little about search engine optimization (SEO). By implementing the following SEO activities, you boost your chances of appearing on the first page of Google or Bing:

  • A keyword strategy
  • Correct header and image tags
  • Internal and external links
  • New content
  • (to name just the essentials)

However, while SEO certainly creates results, it is definitely a long game. Even with all the best practice in place, it can still take, on average, 4-6 months for SEO to start paying off. That involves a lot of hard work either optimizing your pages yourself, or paying for an external agency to do it for you. And in certain sectors, where you’re competing against giants or millions of other small businesses, it can be even harder to stand out.

So, should your small business worry about SEO? The answer: it depends.

What’s your ambition?

First off, before investing time and money into SEO, you need to be clear what your ambition is. SEO is a vital tactic for companies that are aiming to expand and grow their presence online. These companies need to produce lots of content, win backlinks and boost their reputation, and also make it easy for potential customers to find them.

On the other hand, if you aim to treat your company as a ‘lifestyle business’ or simply aim to work as a solopreneur long term, there are likely a number of cheaper, more effective ways to market your brand.

For more growth hacking tips, read our blog on lead gen for small businesses.

Is it the best marketing strategy for what you do?

There’s any number of SEO agencies out there who will promise that SEO is the answer to all your problems and will make you a millionaire. And, this can be true. However, SEO isn’t the be-all-and-end-all. Many companies have successfully marketed themselves without using SEO at all and won countless new customers with anything from paid ads to networking to social media marketing.

In some sectors, more ‘traditional’ marketing tactics will make more sense. Say you’re a masseuse who offers your services to office workers in Seattle. Printing out fliers and dropping them off at the receptions of office buildings in the city will likely pay off way more than trying to get on page one for a search term like ‘Seattle office massage’. The point is, don’t buy into the SEO hype – instead, think about what marketing activities will have an impact on your customers.

Whether you feel SEO is right for your business or not, it’s still worth following basic best practices – these are free and not very time consuming. And, if you decide SEO is right for you later on, you’ll have the foundations in place already. Moz’s beginners guide to SEO is a good starter.