Brand value is vital to your success as this is where your business’ profitability depends. It’s not only about maintaining a good reputation. It’s also about effectively conveying your message to your audience.
One good way of doing this is by using Quora.
Quora is a great place to establish your brand since you can provide meaningful answers to questions related to your expertise. It’s also one of the many platforms where you can promote your blog posts. You can include a link to them if you wrote an article that answers a Quora question.
However, these are just one of the many benefits you can get from it. And making the most out of the platform requires more than just knowing its benefits. You need to know how to use it effectively to increase your brand value. Here’s how:
Setup your profile
Quora has zero tolerance for spam and self-promotion. However, that doesn’t mean you can’t do anything to set up your presence. Quora gives you massive exposure as it shows your bio on all your answers on the forum.
You can even make multiple bios for answers on different topics or add a link to the bio. It’s an excellent way of branding, thus it needs to be attractive yet professional.
Make it short and concise as Quora has a 50-character limit on bios. This includes your name and description. Mention your brand name at the beginning to make it easier to remember.
Also, add a well-written About Me and fill up the interests, expertise, and education boxes in the profile section.
Finally, don’t forget to link your Quora profile to your other social media accounts!
Staying active is vital to improving your brand value. Go through different questions and answers and follow people participating in forums. Be sure to give smart, accurate, and eloquent answers.
For every answer you provide, people who are following the question will receive a notification from their profile. This way, you get to reach out to people interested in knowing the answer to the question!
But be careful enough to not appear as annoying. Your presence should be a source of wisdom. And you can do that by becoming a guide to others by giving the best possible answers.
Aside from that, you can also upvote answers of other users, follow them, and engage with them. Quora is also a great place to meet up and connect with like-minded people who share your passion and expertise. Use the platform to forge relationships with influencers that you can leverage down the line.
Analyze your competitors
Quora is constantly flooded with new information from different sources. This makes it a great tool for performing competitor analysis. Follow a topic to keep updated with the latest discussions on certain topics.
This gives you a bird’s eye view on how your competitors attract their audience. Search your competitor’s name in Quora by browsing through the discussions. Use this to your advantage presenting more detailed and accurate answers than theirs if possible.
Share to other social networks
Quora has an auto-share feature which lets you automatically share your answers to Facebook, Twitter, Tumblr, LinkedIn, and WordPress.com. Simply connect your social media profiles to Quora through Settings.
Every time you answer a question, make sure to share it on your social networks. This lets you showcase your expertise beyond Quora. You can build up your reputation on social media.
Quora isn’t all about brainlessly exposing your brand by simply answering questions. Just like any process, you need to be smart in doing it. Analyze your content and see if it does you good. Quora has a free analytics feature that analyzes your answers.
It also finds the most popular topics to give you an idea on which niche to focus on. Use Quora Analytics in reviewing your most shared, clicked, and upvoted content from different time frames. You can choose from analysis from the last week, month, last three months, or all-time.
Today’s top brands are using Quora to promote themselves. In fact, a Huffington Post report states that 84% of the top 100 brands have a minimum of one forum entirely dedicated to them. Indeed, it’s now difficult to find a brand that isn’t in Quora.
This makes perfect sense as it’s a great promotion tool. However, you need to consider a few things to make the most out of the platform. Complete your account and make it look and sound professional.
Carefully choose the topics you’ll dive into and engage with your target audience.
Also, add in a bit of consistency and passion and you’ll surely come a long way. When you do, then your brand will surely be off to greater heights.