5 reasons your service business must offer online booking

By taking your business’s scheduling online, you open your business up to a new world of potential work. So many businesses continue to do their booking process via the phone or in person. Unfortunately this just doesn’t fit with the realities of what customers want today.


Americans now spend 23 hours per week communicating on the internet using social media, emailing, texting, and other forms of online communication. With the movement towards doing business on online platforms rapidly increasing, it’s time to think about moving your company’s scheduling to the digital realm. Not only can online scheduling save time and money, it can completely change the way you run your business too.

Let’s look at 5 reasons you should move towards online scheduling and see how it can transform your business.

1. Save yourself time

Moving your scheduling online means way less hours spent on the phone or in person booking appointments. It may not be realistic for some businesses to move their scheduling online 100 percent, because in many industries clients still want to call or book appointments in person. But, the amount of time you can save by providing online booking is huge.

2. Earn more money

Online booking is a great way to help your business create more revenue. There are several ways you can use online booking to your advantage, such as allowing customers to pay for their appointment via credit card or PayPal when they book you. This not only gives you instant revenue, but allows you to hold the customer accountable for late fees, rescheduling fees or cancellation fees. You can also give your customers the option to purchase gift cards or special promotion packages if you let them book online – opening up additional revenue streams that just wouldn’t be possible before. This way your customers feel like they are in control of the scheduling process and are more willing to spend money on their appointments.

3. More contented customers

If there’s one thing that all customers want, it’s convenience. Not only do today’s customers want convenience, they want it on their own terms. With online scheduling, you give your customers the convenience to book an appointment whenever and wherever they want. They no longer only have the option to book an appointment during business hours, or whenever the phone line is free. With online scheduling you essentially eliminate phone tag between you and your customers and, giving them the freedom they crave. With more freedom and control over how they book their appointments, your customers are going to be happier overall with their experience right from the very beginning.

4. Reduce the number of no-shows

Businesses that implement online scheduling can see up to 50 percent fewer no-shows on their calendar. No-shows cost companies billions of dollars every year. Online scheduling reduces your number of no-shows by helping you enforce a no-show policy. Charging fees or only allowing a partial refund for no-shows will give your customers an incentive to stick to their appointment time, saving you valuable resources.

5. Integrate with your schedule

Scheduling becomes ever more confusing when you’re using multiple different tools like your email, the calendar on your phone, and your website. With online scheduling, you can easily integrate the software into other tools that you use on a daily basis such as Google, Outlook, Office 365 and even iCloud. This way there is no overlap between business and personal use when it comes to your online calendars. Online scheduling tools let you see appointments as they are booked in real time, and get notifications when an appointment is coming up or cancelled.

By moving your business’s scheduling online, you can save your business time, money and valuable resources, leading to happier customers and more revenue. Online booking tools like Book Like A Boss allow you to keep all of your calendars and appointments organized in one space. If you’re a company with a need to make appointments, online scheduling is the perfect way to boost your business.

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Len is a tech and business writer who covers small business and startup advice and has appeared in many print and digital publications. He lives in London, UK, where he's also a sub editor on a national newspaper. He loves to travel and has lived in France, Spain, Senegal and Rwanda.

Guide to striking deals via email

When an email from a new lead lands in your inbox, the way you respond can be critical. The initial negotiations with a potential client, where you find out what they want and what they’re willing to pay can be complicated – especially when the entire conversation happens over email.


Psychological research has found that up to 90% of face-to-face communication is non-verbal, meaning that it’s a lot harder to gauge what a client wants when the only interaction you have with them is written in the body of an email.

Nonetheless, people are increasingly reaching business deals with people and businesses they’ve only spoken to via email messages – and millennials in particular say they prefer contacting clients over emails than phone calls.

If you find email a complicated medium, let’s look at some useful ways you can build rapport over email, which will make more of those promising leads turn into profitable customers.

Striking Deals Over Email

Let’s take a look at some simple steps you can follow to boost the chances that the email conversation will turn into real business:

1. Avoid hitting people with quotes and brochures up front
Unless the lead asks to receive price listings or other material immediately, you should not overwhelm them with this kind of content. Rather, aim to build a conversation and find out what their problems are and what they want you to help them with.

2. Meaningful subject lines will help everyone
An clear email subject line makes it easier for the client to find your email in their inbox – and it also tells them what the email will be about before they open it.

3. Keep the conversation flowing with questions
Don’t expect your leads to write long, detailed messages. It’s not uncommon for emails to be short and to the point – this doesn’t mean there’s a problem, you just need to keep the person’s attention. A simple start is to keep the conversation going by asking them friendly questions which mean they’re more likely to answer.

4. Cut length, boost clarity
Lengthy emails will just confuse potential clients. While you don’t want to appear blunt, you need to make it easy for them to respond to you and your questions. Bullet points or listed questions are easier for them to answer in turn.

5. Close off longer emails by summing up
If you need to write a longer email, aim to sum up the key points of your message at the beginning, and also draw out any specific requests or actions you need the client to complete at the end of the email

Happy emailing

Email can be a powerful tool for closing business deals – but unlike a face to face conversation, misunderstandings are more likely, and you can lose a warm lead with slow or confusing replies. However, just a couple of changes to your emailing style can make a big difference, and turn more leads into customers.

7 Timeless Tips on Advertising from Ogilvy

You’ve probably heard of David Ogilvy and his timeless marketing book “Ogilvy on Advertising”. If you haven’t, I strongly encourage you to pick up a copy here.

I’d like to share with you a few of my favorite nuggets of wisdom that I’ve found in his book and have used for my clients, successfully, and that you can start using today to help your business grow. Let’s jump in…

Speak Visually. Create an infographic with Visme

Marketing Tip Number One:

It pays to give most products an image of quality. A first class ticket.

Marketing Tip Number Two:

Big ideas are what it takes to attract consumers to your product. (Which leads us to…)

Marketing Tip Number Three:

How to recognize a big idea.

Did it make me gasp when I first saw it?
Do I wish I thought of it?
Is it unique?
Does it fit strategy to perfection?
Could it be used for 30 years?

In a recent post I wrote about harnessing the power of mass desire on to your product, I covered why some ads run for 30 days and some run for three decades. You can check it out here.

Marketing Tip Number Four:

Positioning (what it is and what it isn’t)

Positioning is not a buzzword. Simply put, it is “What a product does and who it is for”.

Marketing Tip Number Five:

For local advertising you get [much] better results when you name the city/location in your headline.

Marketing Tip Number Six:

Recall increases by [an average factor of] 28% when you put your headline in quotes.

Marketing Tip Number Seven:

Story Appeal (use it). Add photos that arouse curiosity and entice the prospect to read the copy.

When it comes to marketing your business you have to take a unique approach, because after all, your business is unique and the problems you solve and face will be unique as well.

Copying what others do won’t get you there. Learning principles, tips and “hacks” that are proven effective will help. However, it’s up to you and your team to find the groove that makes your product irresistible to your customers.

These tips can get you some of the way there but don’t look for all the answers on the internet. Use your mind, trust your gut (you understand your business better than anyone else) and rely on the facts that can help you leverage your marketing efforts further.

When you’re creating your next marketing campaign try to remember these tips and this quote from Steve Jobs. I find it both insightful and motivating, I hope you do to!

“Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma – which is living with the results of other people’s thinking. Don’t let the noise of other’s opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.”
– Steve Jobs