Getting your first customer is one of the best moments of starting a business. It proves you’re on to a good idea, that people are ready to spend their cash on your service and have confidence in you to deliver. It’s an amazing feeling! Read on tips to get your first customer.
However, getting your first customer can be tough. Before you launch your business, your credibility is pretty much zero. Potential clients will never have heard of you, and will have little reason to take the risk on an unknown quantity. You may well offer a better service at a lower price than your competitors, but customers are creatures of habit, and usually prefer to work with what they know.
All the same, if you put yourself out there and stay positive (and with a little bit of luck), you will get your first customer for your new service in no time.
Here are five effective tips to get your first customer.
5 Tips To Win Your First Customer
1. Choose your USP (unique selling proposition)
If you can’t explain to customers what makes you special, why should they spend money with you? Your USP needs to describe what your service is, how it works, who it’s for and why it’s useful. This will help with everything you do next to win new customers.
2. Get to know your customers
You probably have a fairly good idea of who your customers are. But, you need to go further. Work out exactly who your ideal customer is, what they want, why they’d buy from you, and think in detail about what you could do to show them that you’re the right choice. Detailed research and planning is essential at this stage.
3. Your network is gold dust
When launching a new business, you probably already have a number of contacts in the local business community. Let those people know what you’re doing, ask them to take a trial with your service and offer them discount rates to tempt them on board.
4. Build a simple website
Websites are essential for acquiring new customers nowadays. Having a presence online lends credibility to what you’re doing and means people can read about you, what you do and helps potential customers decide if your services are what they need. It doesn’t need to be the most complex website on earth – just enough to answer customer questions and allow people to get in touch easily.
5. Make the most of free marketing too
Basic marketing does not need to involve spending vast amounts of cash on ads. Use social media platforms like Twitter, Facebook, Instagram and LinkedIn to build a buzz about your product. Start groups, join forums and participate actively and, where appropriate, link back to your website. It’s also worth launching a blog where potential customers can read more about you.