Get Your First Customer In 5 Easy Steps

Getting your first customer is one of the best moments of starting a business. It proves you’re on to a good idea, that people are ready to spend their cash on your service and have confidence in you to deliver. It’s an amazing feeling! Read on tips to get your first customer.


However, getting your first customer can be tough. Before you launch your business, your credibility is pretty much zero. Potential clients will never have heard of you, and will have little reason to take the risk on an unknown quantity. You may well offer a better service at a lower price than your competitors, but customers are creatures of habit, and usually prefer to work with what they know.

All the same, if you put yourself out there and stay positive (and with a little bit of luck), you will get your first customer for your new service in no time.
Here are five effective tips to get your first customer.

5 Tips To Win Your First Customer

1. Choose your USP (unique selling proposition)
If you can’t explain to customers what makes you special, why should they spend money with you? Your USP needs to describe what your service is, how it works, who it’s for and why it’s useful. This will help with everything you do next to win new customers.

2. Get to know your customers
You probably have a fairly good idea of who your customers are. But, you need to go further. Work out exactly who your ideal customer is, what they want, why they’d buy from you, and think in detail about what you could do to show them that you’re the right choice. Detailed research and planning is essential at this stage.

3. Your network is gold dust
When launching a new business, you probably already have a number of contacts in the local business community. Let those people know what you’re doing, ask them to take a trial with your service and offer them discount rates to tempt them on board.

4. Build a simple website
Websites are essential for acquiring new customers nowadays. Having a presence online lends credibility to what you’re doing and means people can read about you, what you do and helps potential customers decide if your services are what they need. It doesn’t need to be the most complex website on earth – just enough to answer customer questions and allow people to get in touch easily.

5. Make the most of free marketing too
Basic marketing does not need to involve spending vast amounts of cash on ads. Use social media platforms like Twitter, Facebook, Instagram and LinkedIn to build a buzz about your product. Start groups, join forums and participate actively and, where appropriate, link back to your website. It’s also worth launching a blog where potential customers can read more about you.

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Len is a tech and business writer who covers small business and startup advice and has appeared in many print and digital publications. He lives in London, UK, where he's also a sub editor on a national newspaper. He loves to travel and has lived in France, Spain, Senegal and Rwanda.

Guide to striking deals via email

When an email from a new lead lands in your inbox, the way you respond can be critical. The initial negotiations with a potential client, where you find out what they want and what they’re willing to pay can be complicated – especially when the entire conversation happens over email.


Psychological research has found that up to 90% of face-to-face communication is non-verbal, meaning that it’s a lot harder to gauge what a client wants when the only interaction you have with them is written in the body of an email.

Nonetheless, people are increasingly reaching business deals with people and businesses they’ve only spoken to via email messages – and millennials in particular say they prefer contacting clients over emails than phone calls.

If you find email a complicated medium, let’s look at some useful ways you can build rapport over email, which will make more of those promising leads turn into profitable customers.

Striking Deals Over Email

Let’s take a look at some simple steps you can follow to boost the chances that the email conversation will turn into real business:

1. Avoid hitting people with quotes and brochures up front
Unless the lead asks to receive price listings or other material immediately, you should not overwhelm them with this kind of content. Rather, aim to build a conversation and find out what their problems are and what they want you to help them with.

2. Meaningful subject lines will help everyone
An clear email subject line makes it easier for the client to find your email in their inbox – and it also tells them what the email will be about before they open it.

3. Keep the conversation flowing with questions
Don’t expect your leads to write long, detailed messages. It’s not uncommon for emails to be short and to the point – this doesn’t mean there’s a problem, you just need to keep the person’s attention. A simple start is to keep the conversation going by asking them friendly questions which mean they’re more likely to answer.

4. Cut length, boost clarity
Lengthy emails will just confuse potential clients. While you don’t want to appear blunt, you need to make it easy for them to respond to you and your questions. Bullet points or listed questions are easier for them to answer in turn.

5. Close off longer emails by summing up
If you need to write a longer email, aim to sum up the key points of your message at the beginning, and also draw out any specific requests or actions you need the client to complete at the end of the email

Happy emailing

Email can be a powerful tool for closing business deals – but unlike a face to face conversation, misunderstandings are more likely, and you can lose a warm lead with slow or confusing replies. However, just a couple of changes to your emailing style can make a big difference, and turn more leads into customers.

7 Timeless Tips on Advertising from Ogilvy

You’ve probably heard of David Ogilvy and his timeless marketing book “Ogilvy on Advertising”. If you haven’t, I strongly encourage you to pick up a copy here.

I’d like to share with you a few of my favorite nuggets of wisdom that I’ve found in his book and have used for my clients, successfully, and that you can start using today to help your business grow. Let’s jump in…

Speak Visually. Create an infographic with Visme

Marketing Tip Number One:

It pays to give most products an image of quality. A first class ticket.

Marketing Tip Number Two:

Big ideas are what it takes to attract consumers to your product. (Which leads us to…)

Marketing Tip Number Three:

How to recognize a big idea.

Did it make me gasp when I first saw it?
Do I wish I thought of it?
Is it unique?
Does it fit strategy to perfection?
Could it be used for 30 years?

In a recent post I wrote about harnessing the power of mass desire on to your product, I covered why some ads run for 30 days and some run for three decades. You can check it out here.

Marketing Tip Number Four:

Positioning (what it is and what it isn’t)

Positioning is not a buzzword. Simply put, it is “What a product does and who it is for”.

Marketing Tip Number Five:

For local advertising you get [much] better results when you name the city/location in your headline.

Marketing Tip Number Six:

Recall increases by [an average factor of] 28% when you put your headline in quotes.

Marketing Tip Number Seven:

Story Appeal (use it). Add photos that arouse curiosity and entice the prospect to read the copy.

When it comes to marketing your business you have to take a unique approach, because after all, your business is unique and the problems you solve and face will be unique as well.

Copying what others do won’t get you there. Learning principles, tips and “hacks” that are proven effective will help. However, it’s up to you and your team to find the groove that makes your product irresistible to your customers.

These tips can get you some of the way there but don’t look for all the answers on the internet. Use your mind, trust your gut (you understand your business better than anyone else) and rely on the facts that can help you leverage your marketing efforts further.

When you’re creating your next marketing campaign try to remember these tips and this quote from Steve Jobs. I find it both insightful and motivating, I hope you do to!

“Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma – which is living with the results of other people’s thinking. Don’t let the noise of other’s opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.”
– Steve Jobs